"..a valuable reference; and it benefits from your many perspicacious commentaries.
- Paul A. Samuelson, Nobel Laureate in Economics, M.I.T. Professor of Economics

"...it clearly gives good advice which is presented in a very appealing manner. Congratulations on a very nice piece of work."
- Burton G. Malkiel, Professor of Economics, Princeton University, author of A Random Walk Down Wall Street: Completely Revised and Updated Eighth Edition

"The best investment investors can make is Mark Hebner's stunning new book. This book will adorn your coffee table but its real value is enriching your life with an unmatched wealth of information about the perils of active management and the benefits of achieving market returns through indexing and passive management."
-Dan Solin, author, Does Your Broker Owe You Money?


"Mark Hebner's book deserves a place on every coffee table in America."
-Larry Swedroe
More from Larry Swedroe

Index Funds
The 12-Step Program
for Active Investors

First Edition
Hardcover




Four color 415 pages (8.5 x 11"), hardcover edition with dust jacket. Ninety-four original paintings and 250 color graphics. It is the most colorful and graphically pleasing book ever written on this often dry subject. Destined to become the first coffee table book on investing.


"The more I study and learn about your approach, the more I grow to appreciate its elegance...This book explains the merits of passive 'index investing,' and why trying to choose hot stocks is a fool's errand."
-Matt Krantz, USA Today

About the book and author:

The financial services industry has a dark secret, one that costs global investors about $2.5 trillion per year (about 10% of the $25 trillion global equity market.) This secret quietly drains the investment portfolios and retirement accounts of almost every investor. In 1900 French mathematician, Louis Bachelier, unsuspectingly revealed this disturbing fact to the world. Since then, hundreds of academic studies have supported Bachelier's findings. Unfortunately, investors pay little attention to academics and Nobel laureates. The dark secret is that managers don't beat markets. The fact is, markets outperform managers by a substantial margin over long periods of time. This book offers overwhelming proof of this, and shows investors how to obtain their optimal rate of return by matching their risk capacity to an appropriate risk exposure. A globally diversified portfolio of index funds is the optimal way to accomplish this. Index Funds: The 12-Step Program for Active Investors is the treatment of choice for wayward investors. Most investors continue to embrace an active investing strategy, despite the extensive academic research demonstrating its futility.Speculating on the next winning stock, fund manager, investment style or market timing are all akin to gambling. Below market returns in investment portfolios and pension accounts are the result of investors gambling with their hard earned money. This 12-Step Program will put active investors on the road to recovery. Each step is designed to bring investors closer to embracing a prudent and sound strategy of buying, holding, and rebalancing an index portfolio.

Mark T. Hebner is the president of Index Funds Advisors in Irvine, California. His flagship Web site, ifa.com, is considered the leading Internet source of information on index funds. Hebner has been founder, president and CEO of three companies, one of which became a publicly held corporation. Hebner, a successful businessman, has spent the past six years developing this book and its companion Web site, ifa.com. Like many other investors, his conversion to the index funds investment philosophy began when he came to the realization that his own investment portfolio was not performing anywhere near the market averages. As he sees it, his own active investing strategy cost Hebner a whopping $30 million. Since his discovery, he has worked tirelessly to educate the investing public on the advantages of investing in index funds. He led a team of over 60 writers, artists, graphic designers, mathematicians, statisticians, and researchers to build the Internet's most comprehensive Web site on index funds. They then turned their attention to creating this book. It is the most colorful and graphically pleasing book ever written on this often dry subject. Forty-four original oil paintings, created by Lala Ragimov, and more than 250 color graphics present nearly 80 years of current and historic stock market data. This book is the culmination of hundreds of years of academic research, and with it Hebner hopes to cure the investing public of their active investing behaviors. Because of the beautiful art work and creative graphics it is destined to become the first coffee table book on investing.



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